We are happy to have received our first batch of the coveted Mad Alchemy Embrocations. Mad Alchemy creates pre-ride and post-ride embrocations to aid in warm up and recovery. Their most popular product is the Medium Heat Cold Weather Embrocation.
For those not familiar with embrocations, they are creams or oils used to help stimulate blood flow before a ride and, in the case of their cold weather embrocation, help your legs stay warm in cold weather. Their warm weather product does the same thing without the "hot" feeling. It also help facilitate self massage which is an important part of a smart warm up.
Mad Alchemy is a small company in Massachusets and their products are all naturally made.
Check out their site for more information:
http://madalchemy.com/
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