What's new for 2011?

As our summer finally starts, we're actually coming to the "end of the season". This means that we are starting to see 2011 products, some are already here.



One highlight is the new carbon Dura Ace pedal which we'll see in about a week from now. If history tells us anything, these pedals will be extremely durable functional pedals.

The Catlike helmets will not change for 2011 and we've had great feedback from our clients who have them. The fit and venting is amazing on these helmets. We do expect to see availability on more of their products sometime soon as well.


We will have a new shop kit yet to be unveiled. Our original kit will continue, "Bespoke Classic" if you will.


Seven Cycles has been refining their carbon tubing and construction on their already proven and fine riding machines. The rest of their line looks great as well.



Serotta has a complete line of forks coming out for road, TT and cross. As of this post, I've not seen a photo of the cross fork but rest assured it will out perform anything on the market. They also have developed a new aero tubing platform for their time trial and triathlon bikes. It's called the HSG Aero and will bring the price point for custom carbon down a bit. The method of construction is trend setting in the world of custom carbon and we'll likely see some other amazing developments from their carbon facility in Poway, CA. There will be some new mountain bike options too.





Parlee continues to do what they do best with their custom and stock frames. We'll see better pricing on complete bikes too. They has a limited edition Z5 coming out that is even lighter. My favorite from these guys is the Z3 which is available in both stock and custom and every time I ride one I am left a bit speechless. They have nailed down the balance of comfort and performance and the handling is sublime. Yes, I said sublime.





Yeti has revamped a couple frames this year too. The 575 has had some awesome improvements. If there was anything to complain about on that bike it's been addressed. The frame is a tiny bit heavier but it pedals better than the old version. The Arc5 will handle a longer travel fork if you so desire and they've come out with a hardtail 29er with very interesting geometry. The "Big Top" as it's called has a slack head angle relative to most and the frame is pretty beefy. It's more of a trail bike than a typical XC hardtail.




Assos has some new materials for their already amazing bib shorts and bib knickers. The best just got better!

All in all, the fall and winter can be a great time to ride. Don't hide inside, ride!